Meet EO Member
Jenelle Isaacson Etzel, Founder & CEO of Living Room Realty

 

Living Room Realty is a team of experienced, licensed Realtors, Property Managers, and Maintenance Specialists who serve buyers, sellers, landlords, and tenants throughout Portland, Oregon’s North Coast, and SW Washington. Guided by our mission of 'Living Room for All,' we are dedicated to crafting homes and lifestyles that honor the individuality, values, and unique stories of everyone we serve.

>What sets your business apart?
We have the #1 Market Share in the city of Portland. We are the first BCorp Residential Real Estate Company in the United States. We represent both homeowners and renters.

>What are you looking forward to in the next 6 months?
This time of year, I am always happy to see snow in the mountains so I can spend as many days as possible on my Skate Skis.

>What's a critical mistake you made that was a major learning moment?
Any time I've suffered an asshole in my organization because they were highly skilled and I feared we wouldn't find a replacement and it would be too hard without them! It's never true; it's actually only too hard with them!

>What was your favorite EO moment so far?
Getting to be President in early COVID days and seeing how we could really support each other on a global level and hosting a virtual campfire with my family for the families of EO with songs, skits, and games. Thank you EO member Trevor Graves for filming and studio!

>Anything else you'd like to share?
I have a podcast called The Joy Punk Podcast that shares the leadership journeys of people who came into leadership through unconventional means and surprising paths. My intro into business was fronting a touring girls punk band and it was the best "MBA on the road" and leadership experience I could have asked for.


Jenelle joined EO Portland in 2013. Interested in joining a community of business founders? This could be your year! Learn more.